Details
Company: Barbaxiote
Year: 2021
Role: Lead Product Designer
The client
Barbaxiote is a Mexican local restaurant located in Xochitepec, Morelos. It offers regional food from Hidalgo, Mexico as its main specialty. Since it opened in December 2007, it has been recognized as one of most important and best reviewed restaurants in the region.
The team
Our team was composed by an UX Researcher and a Graphic Designer along with the Barbaxiote’s marketing team.
Previous work
The brand went under a branding redesign before the UI Redesign. The branding redesign was led by dme.studio.
The objective
The directors wanted Barbaxiote to be recognized as a tech-friendly and change resilience brand due to COVID pandemic. That objective was not met in their last website because of it’s visual identity, which caused the redesign of its graphic identity and digital services.
Exploration phase
- Industry research and product background
- User and market research
- Industry research and trends on design
- User research
Execution phase
- Persona simulation
- Prototyping
- User testing
- Client validation
- The advance was validated with the stakeholders to continue with the following steps of the project.
- Expert evaluation
- The prototypes and drafts were judged based on heuristics and design principles.
Development phase
- Delivery of the discoveries
- We started overlapping the development phase to keep everything on track and find any limitation on the implementation on time.
- UX Design implementation
- The customer journey design was also taking into consideration working along with the development team to take care of all the essential aspects users have to follow to order online.
Future of the project
The board of directors have decided to go under a UX audit in the following months to judge the result that was published at this time.